David Lopes

Hi 👋, I'm David. Growth Marketer specialized in B2B lead generation.

I help SaaS startups build prospecting machines that run automatically outbound, ads, scraping and CRM automation.

50+
Startups helped

I helped 50+ B2B/SaaS startups build their outbound and paid lead generation systems.

25k+
Leads generated

I generated over 25k qualified leads via outbound and ad campaigns for my clients

-35%
CAC reduction

I reduced customer acquisition cost by 35% on average through ads and outbound campaign optimization

A bit more about me

Here's the gist of what I do, whether as a GTM advisor, freelancer, or directly integrated into your team.

I specialize in building lead generation systems for B2B SaaS startups. My approach combines outbound automation, paid media performance and data enrichment to fill sales pipelines.

Since 2015, I've helped sales and marketing teams to:

  • • Build automated outbound prospecting systems (cold email, LinkedIn outreach, scraping)
  • • Launch and optimize profitable ad campaigns (Meta, LinkedIn, Google) with an ROI focus
  • • Set up CRM automation to score, segment and nurture leads automatically
  • • Enrich and qualify data to improve conversion rates at each stage of the funnel

I've been fortunate to work with brilliant teams and have success with early-stage startups and scale-ups across various sectors: SaaS, Fintech, Martech, Recruitment, B2B Services.

My approach? Fast Test & Learn, constant iteration, focus on metrics that matter (Positive Reply, CAC, Conversion rate, Pipeline velocity).

Every month, I publish my favorite resources via my newsletter, a mix of content marketing, GTM strategies, free resources and my own creations.

Have a question about GTM, product marketing, or just want to chat?

Schedule a call →

My core GTM principles

Here's what guides my approach with every startup I work with

🎯

Strategic testing + reactive execution

Balance long-term vision with fast, iterative testing to learn what works

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Create to learn, then scale what works

Better to ship and test quickly than wait for perfection

🎯

Positioning first, execution second

Without a clear message, even the best campaign will fall flat

🔄

Optimize cross-functional channels

The best content works across multiple formats and platforms

📈

Measure what truly matters for business

Focus on metrics that directly impact growth, not vanity metrics